Monday, June 11, 2012

Underground Spotlight: JRoxley


Name: JRoxley
Age: 20
Hometown: PG County, MD
Affiliation: R.A.W.W.
Released Projects:
None
Upcoming Projects:
"Capones And Coronas"
(TBD)

The name JRoxley may not resonate across the widespread immenseness of the hip-hop world.  IT WILL.  R.A.W.W. may not yet be easily identifiable in the rap game.  IT WILL.  What this 20 year old PG native brings to table is what artists aspire for which is a grind, a work ethic, an evolution of basics and talent that comprises the attributes that make an artist an artist.  His subtle and laid back approach to his rhymes is crafty and acute.  His music emanates a sensibility and appeal that extends well past normal rap boundaries and grabs listener's attention engrossing them in the track.  Although he has a very limited catalogue to date, he's growing and expanding his technique.  While many young artists are quick to release music that is underproduced and underwhelming, JRoxley is the converse to that approach.  He is methodical and calculating in his attempt to create hip-hop with sustainability.  The upcoming release of "Capones And Coronas" is going to elevate his buzz and legitimately allow listeners the opportunity to connect with genuine hip-hop artistry, and undoubtedly, THEY WILL.

Follow On Twitter @www.twitter.com/_JRoxley
Follow On Twitter @www.twitter.com/RawwGang

Sunday, June 10, 2012

Underground Spotlight: Trey Morset

Name: Trey Morset
Age: Legal
Hometown: DMV
Affiliation: ImSoVip
Released Projects: 
"The W.A.C.K. Project"
Upcoming Projects:
"The Weeknd Special" 
(6-28-12)


The DMV is emphatically rich with hip-hop tradition, but also becoming abundantly saturated leaving very little room for new artists.  These artists are more often then not, finding themselves immersed amongst others who's grind is just as heavy as the next.  With competition being so rigid, the key to success is marketing yourself as a brand, constantly growing, and staying ahead of your competitors.  Even as an up and comer, it seems that Trey Morset has an unfair advantage, he's done all of these things, impeccably.  Sure he still has a faint motility of an underground rhymer, but his music's impact leaves behind a residual feel of greatness.  He's lyrical to a fault, his delivery is proficient, and his content is not only rugged and relatable, but a novelty in hip-hop, refreshing.  Lyrics and context become so stale that the rap game longs for innovation, and that's what Trey is bringing to it.  He has the ability to make club tracks and lyrical tracks, but impressively, has the fortitude to combine both entities into one.  His reach is limitless.  He's a packaged brand, a movement, a trendsetter, and among all else, a sincere artist.  His music establishes his laborious and herculean work ethic, and just how hard he's grinding to achieve individualism in an industry that is infinitely replicated.  His hip-hop attributes, accompanied with a solid team backing, (ImSoVip) make him not only an artist to watch, but one to follow and incorporate into everyday listening.  With the release of "The W.A.C.K. Project" and the growth on his new (The Weeknd) sampled "The Weeknd Special", Trey Morset is authenticating his brand, shining through saturation, and showing just how VIP he really is. 


www.ImSoVip.net
http://www.youtube.com/ImSoVipLs
Follow on Twitter @www.twitter.com/TreyMorset         

Friday, June 8, 2012

The SwAze Playlist XX

It's A Rap brings you The SwAze Playlist XX.  No particular order, just equally dope..Certified.



1. Trey Morset-"Hammer"







2. OJ da Juiceman ft. Bobby V-"I Do That"






3. Chief Keef-"Bang"







4. Chevy Woods ft. Juicy J & Wiz Khalifa-"Vice"






5. Statik Selektah ft. XV, Jon Connor, & Daytona-"Sam Jack"






6. Ziggy McFly ft. Travisty-"My Jet"







7. Lo Keys ft. Talent Couture-"Weekend At Bernie's"






8. Mac Miller-"Cold Feet"







9. J.K. The Rapper-"Loser Music"







10. Joey Bada$$-"Daily Routine"

Wednesday, June 6, 2012

Underground Spotlight: Chadd Downing

Name: Chadd Downing
Age: 24
Hometown: Trenton, NJ
Affiliation: Louie Valles
Released Projects: 
"Out My Window"
Upcoming Projects:
"PMFL"-TDB


Chadd Downing is hard to categorize.  On one hand, he's a precise punch-line rapper.  On the other hand he's conscious.  Either way, he's lyrical, and that's all that matters.  The Trenton native is learning the ropes of the rap game, but already maintains a polished flow and demeanor in his music.  Adding a subliminal element of street life in his rhymes creates a sense of balance, believability, and verisimilitude that reverberates with a dichotomy of listeners.  His story telling ability and knack for creating not just songs, but musical landscapes is consequential to say the least.  Like I said, hard to categorize.  His broad and varied styles allow him the opportunity to bypass categorical restraints and make hip-hop music that speaks to everyone.  His brainy lyricism coupled with hard-edged rhymes make him a complete and organic artist.  The release of "PMFL" is going to force the rap world to become even further accustomed to the talent of Chadd Downing, and no categories or labeling can prevent that.  Jersey stand up.


Follow on Twitter @www.twitter.com/P_Loco_60      

Tuesday, June 5, 2012

"IAR" Interview: Dough Dough Da Don


Rvidxr Klvn (Raider Klan) is not only a hip-hop movement, but a family.  Like all families, each member brings their own elements, behavior, and idiosyncrasies as individuals to the collective.  Dough Dough Da Don is an integral part to the Rvidxr family.  Dough Dough's style fits the RK paradigm flawlessly.  His flow and delivery are methodic, calculating, and keen.  His lyrical content is eccentric, quirky, and quizzical and his overall feel as an artist is that of an modern day Easy-E but with a pioneering sense of current day urban ideals.  Dough Dough is an enigma.  On his newest tape "Therapy" the content ranges from a gangster rap framework, to explicit sexual content, all the way to profoundly rooted and insightfully intuitive messages about the complexities of life.  He as no specific lane, which in hip-hop, can not only be challenging, but also advantageous to an artist.  The spirit of 90's hip-hop, (not only the music, but the style and feel) manifests itself in Dough Dough.  In an age where the rap industry is based on the appeal of catchiness, DDDD goes against the grain to give us music that is reminiscent of the best decade hip-hop has ever seen.  Impressively, his music is authentic and original, as opposed to an emulation of hip-hop's past.  The entire cultivation of his music transports us to a time when rap was in a state of revolt and revolution, when the messages meant something, and when rap was a separate subculture not restricted to the confines of modern society.  Dough Dough isn't just a rapper, but more of a revolutionary.  It's a Rap had the opportunity to talk with the Rvidxr Klvn member and with the release of "Therapy" and a significant cult following, Dough Dough Da Don is making noise in the realms of the underground, and with a strong a momentous backing from the Klvn, it demonstrates that blood is thicker than water and his individual movement has just begun.  Family First.  

IAR: When did you get your start in hip-hop?
DD: "I was nine years old when I wrote my first rap, and it was called "NI**AZ" no lie.  My big brother locked me in the room and told me to come up with a song if I wanted to go and play so I wrote a song called "Ni**AZ."  (Laughs)  I still have that rap in my dresser til' this day."

IAR: How did you link up with Rvidxr Klvn?
DD: "RVIDXR KLVN is my family, my blood, we linked up from birth.  SpaceGhostPurrp is a well known artist and a great producer of RVIDXR KLVN.  He is my blood brother, really my first cousin but we close like brothers. The CEO of RAIDER KLAN RECORDS, which is Kadafi, is my blood brother, same father different mother.  So we linked from birth."

IAR: Give me a rundown of the members of the KLVN.  How does an artist become a part of that movement?
DD: "You have what we like to call the BG'S (baby god's) of the KLVN: Yung Simmie, Denzel Curry, and Key Nyata, very talented but very young artists with so much room to grow.  Then you have what we like to call the OG'S (original god's) of the KLVN, which is me, my brother SpaceGhostPurrp, and my brother Kadafi.  There are many artists of the KLVN but I'm not about to name them all, but I can't forget our beautiful first lady of the KLVN which is Amber London, a very talented young artist from Texas.  The way you get into the KLVN is by being a strong and humble individual that follows no man/woman, do you, and stick to yourself but stay loyal because we are a family."

IAR: What was the concept behind "Therapy?"
DD: "Just like the name implies, THERAPY. (Laughs) You know, it was me releasing any type of pressure I had onto a piece of paper in musical form, wether it was violent, sexual, or just frustration with the world itself.  It helped me get through my hard times and I'm sure if you just turn it on when you're having one of those days it will bring you some type of satisfaction."

IAR: Most of the Klvn's music has a 90's influence.  Does that apply to your style as well?
DD: "I have many styles of music, but my music always had a 90's feel to it because I am a 90's baby."

IAR: Any artists you want to work with?
DD: "Honestly, all the artists I would like to work with are either dead or in jail, and it's sad it's like that."

IAR: Producers you want to work with?
DD: "I'm waiting on the greatest producer of all time to sit me down and say he ready to go track for track with me on a tape to show the world how we used to do it back in '98 in the back of our grand mother's house.  Which is my brother, SpaceGhostPurrp."

IAR: Influences?
DD: "Tupac Amaru Shakur, Soulja Slim A.K.A. Magnolia Slim, Scarface, UGK and Me." (Laughs)

IAR: Describe your sound.
DD: "From the heart."

IAR: Future plans/projects?
DD: "I have a new tape coming out sometime this year called "CENTURY OF A RAIDER" and I will be out performing shows with my family.  RVIDXR I$ THX KLVN VND WX GXNX BX RICH!"

Follow on Twitter @

Saturday, June 2, 2012

The SwAze Playlist XVIIII


"IAR" brings you the 19th installment of The SwAze Playlist.  Get hip to these tracks and keep it SwAze like us.  No particular order, just equally dope..Certified.



1. Lil Champ Fway-"Guns X Gold 1"







2. Travis Porter ft. Mike Posner-"That Feeling"






3. Gucci Mane ft. Chris Brown and Lil Wayne-"Cyeah"






4. Meek Mill ft. Big Sean-"Burn"







5. EL-P ft. Danny Brown & Mr. Motherfuc*in' Exquire-"Oh Hail No"





6. Lil Wayne-"Ghoulish"







7. Kendrick Lamar-"Blow My High"







8. muGz-"Bad B****"







9. Nacho Picasso-"Swap Em' Out"









10. Pusha T-"Exodus 23:1"