Tuesday, July 31, 2012

IAR Interview: Ashtrobot

"Insert diversity here."  Multi-dimensional and complex abilities are key in the livelihood of being a successful artists.  L.A. native Ashtrobot however, is not just an artist, he is a creative and innovative musical machine.  Aside from the obvious correlation between a fine tuned musical apparatus and his name ending in "bot," the comparison isn't depicted as comedic.  He raps, sings, producers, engineers, DJ's, and plays instruments.  He assimilates multiple genres of music from rap, dubstep, rock, and pop to create a sound that is unlike any other in the hip-hop industry.  Above all other characteristics, he's something that is near obsolete in the rap game, a true musician.  Ash Riser's (another one of his aliases) mind operates on a different, unique, and more distinct plain then others.  Playing in bands and DJ'ing have added visionary components to his music, applying a full understanding of musical genres outside of hip-hop, purifying his craft all the more.  While still remaining somewhat of an "underground" artist, Ashtrobot is making major waves in the industry
having worked closely on a number of projects for TDE (Top Dawg Entertainment) including superstar artists Kendrick Lamar and Ab-Soul.  He embodies a work ethic that excels and is necessary for achieving success.  In an industry that is cyclicly fluctuating, Ash is creating a distinct and emblematic sound that is neglected in today's hip-hop world.  It's A Rap had the chance to catch up with the D.R.E.A.M. Brigade general and his unconventional style mixed with an infectious musical expertise is formulating a complete sound that will eventually be the standard for not only the rap industry, but other's as well.  Ashtrobot is fully prepared for industry takeover.  Batteries not included.


IAR: How long have you been involved with music and when did you get your start?
ASH: "I've been involved in music since I was 14, my parents both played guitar and were in bands or what not, so eventually I picked it up and started making noise. I was raised in a house of music, which was great for me because it was embedded at a young age.  It was never forced on me, it was just there, so when the time was right, it happened."


IAR: How was the transition from starting in rock and moving to dubstep and hip-hop?
ASH: (Laughs) "Well, I was in my band (Pistol Pistol) and we were doing a bunch of shows, getting some good exposure and what not, then things just started falling apart.  We were all really young, so I had figured that was going to happen, at the same time my friends and I were going to Underground in downtown L.A., pure filth party's called "Bass Face" and "Smog" crew parties. They were exciting, and I wanted to learn how to make that exciting fresh new music.  Mind you, this was 2007, 2008 where I really started fuc*ing with bass music.  It was a lot different than it is now.  I kept going in production and DJ'ing shows and sh*t to keep some income coming in, as well as have fun on stage. (Laughs) plus fu*k going out to clubs if you're not playing at them. I've always been making hip-hop though, I was in my first hip-hop group "The LA Lights" while I was in Pistol Pistol, making beats and rapping, recording through the mic on my laptop in the big homies car outside of my house."


IAR: We see you go by two names, Ashtrobot and Ash Riser, is there a difference between them?
ASH: "Ash Riser is my god given name, Ashtrobot is an alias I put together for DJ'ing and making beats, kind of like Marshall Mathers, Eminem, Slim Shady.  I guess it's just different entities, different personas. Ashtrobot is just a character that allows me to act like an as*hole and no one questions it.  Like "oh yeah, Ashtro is turnt up throwing bottles and destroying sh*t again." (Laughs)


IAR: Lyrically, how would you describe your style?
ASH: "I don't know really, I just write sh*t that pops into my head, I like to tell stories, but then sometimes I like to get sh*t off my chest in a way that other people could relate to.  I keep it very real in my music with myself especially, super open about the problems I have, things I've done,.  I'd say I'm more honest in my music than I would be with a long term girlfriend or family even. Which is stupid because everyone hears it, but I feel better expressing sh*t in that form of art.  That's a hard question."


IAR: Growing up in Los Angeles and it being such a diverse area, do you have any other passions or interests beyond music?
ASH: "Hell yeah, I love skating.  I used to skate all the time growing up, I fell on a rail at San Pedro high and compressed my spine and cracked my hip in high school, so I slowed down on that sh*t pretty tough.  I've been skating in my loft every once in a while, see if I can still do sh*t. Trying to get my 3 flips and nollie big heals back. (Laughs) I fuc*ing love smoking weed, OG Kush all day. Women weed and weather.  I'm really into film as well, I've been co-directing and directing my music videos, it's always been a hobby.  When I'm to old to kill it on stage I'm gonna fu*k with movies, I have a couple of screen plays I've been workin on for a couple of years now as a side thing."


IAR: You wear many hats when it comes it comes to music from producer, writer, vocalist, and lyricist.  Is there one aspect that you prefer over the others?
ASH: "Uhm, if I'm not trying to write I'll make a beat or mix something down that I've already done, Or visa versa, it keeps a healthy flow for my peace of mind when I'm creating something.  I try to keep myself busy in the lab, it's therapeutic.  Keep myself out of trouble, just locking in and getting work done.  Writing and singing comes really easy to me, production was hard to get down and I'm still learning so much every time I sit in front of a rig and start getting down."


IAR: You're involved with a variety of different music, what/who are some of your influences musically?
ASH: "I grew up on Pink Floyd, Led Zeppelin, Jimi Hendrix, The Beatles, The Clash, Beastie Boys, Arrested Development, Propeller Heads, Nirvana, sh*t like that because of my mother.  When I got old enough to figure out what I liked, they were all still in there, but I grew new favorites, like when I was a kid, Eminem and Dr. Dre were my sh*t.  Biggie, MF Doom Madlib, The Strokes, White Stripes, Pharrell. All that sh*t, I like different sh*t, Misfits, Descendents.  Man, so many bands I can't continue a list, but that's exactly why I make the music I do now.  It's a mix of all that sh*t."


IAR: How did you get involved with TDE?  How is it working with artists such as Kendrick Lamar and Ab-Soul?
ASH: "I went to Jr. High with Ali, and he knew I was doing  my music thing in high school or whatever, and I knew he was doing sh*t.  A specific memory I have was Ali taking my drummer and I out to lunch to talk about signing us to a label he was starting. Then a couple of years later he hit me up to come through and sing on one of the artist's tracks he was working on, that artist was Kendrick.  That's when I met dot, in like '09 because Ali had started engineering at TDE.  We did Determined, then he called me back we did Barbedwire, then he called me back we did Ronald Reagan Era and Keishas Song, and then I did Beautiful Death with Soulo.  It was really the most organic thing, coming into the TDE camp. I have mad respect for all of them, on top of that I like their music, so I'm privileged and blessed to be in the position I'm in.  I'm younger than them by a few years, I wasn't really ready as an artist."


IAR: Besides the TDE family, are there any other artists/producers that you want to work with?
ASH: "Rick Rubin, Jack White, Pharrell, Joker, Benga, Skream, Madlib, MF Doom, Danny Brown, A$AP Mob, Rza, Earl Sweatshirt and Domo Genesis."


IAR: Future plans/projects?
ASH: "I'm releasing a collection of songs produced, written, and recorded by yours truly, I haven't named the project yet, but it's coming. (Laughs) I'm also working on a record with my homie Jon Brown at Archwood music.  I'm co-producing a DNB/hip-hop/ Live EDM group with Richie Stites (Outkast, Michael Jackson, Transplants, etc.) with the homies in my crew D.R.E.A.M. Brigade(since '09) Working on the D.R.E.A.M. Brigade mixtape and beat tape coming this summer, collaborating with a bunch of people and trying to make some timeless music.  That's the goal."


Follow on Twitter @ www.twitter.com/ASHTROBOT




Friday, July 27, 2012

The SwAze Playlist XXVII

The Swayze Playlist XXVII.  No particular order, just equally dope..Certified.



1. 2 Chainz ft. Kanye West-"Birthday Song"






2. Dopehead-"Jooky"







3. J Cole-"The Cure"







4. Lil Champ FWAY-"FWAY God Is Here"






5. Perrion-"Dream Above"







6. Gunplay-"Food Chain"







7. Ab-Soul-"Top Dawg Under Dawg"






8. Jean Grae ft. Blue Sky Black Death & Blacastan-"Ahead Of The Game"





9. Lloyd Banks ft. Vado-"We Run This Town"






10. DJ Drama ft. 2 Chainz, Meek Mill, & Jeremih-"My Moment"

Wednesday, July 25, 2012

Underground Spotlight: Dopehead

Name: Dopehead
Age: N/A
Hometown: Detroit, MI
Affiliation: Bruiser Brigade
Released Projects:
"Dopehead Musick Vol. 1"
"Plaid Palm Trees"
Upcoming Projects:
"Untitled" (TBD) 


Reporting live from the mean streets of Detroit.  Dopehead is the unofficial spokesperson from the underground of the Motor City.  Violence, poverty, hustling, drugs, and most of all, the crippling reality of his environment are the elements that have shaped Dopehead into an ambassador of the grind.  His messages are not for the faint of heart.  His music is an accurate depiction of street life and all of it's woes, but he's not just a street dude.  He's a thinker, he's wise, he's insightful and introspective, and above all, he's unconventional.  His outlandish lyrics and punchlines only serve as an outlet and platform to speak or intrinsic issues from the hood, to the industry, even politics.  The Bruiser Brigade rhymer has an irrefutable and likable conjuration about his lyricism and rhyme schemes that make his music contagious.  His loyalty and adoration to getting "Jooky" (fly, twisted, trunt up, etc.) allow for a  lighter side and party quality, which is quite atypical from the majority of his work.  Amidst the habitual vulgarity of his lyrics, Dopehead's words carry extreme and significant value, placing importance on the notable origins of hardcore hip-hop, as opposed to some of the softer music in the modern rap world.  He is rhyming the absolute TRUTH and making no excuses or apologies for it.  Not often can a rapper's messages be so powerful that their incredible talent simply as just a rapper is overlooked and underrated, but that's what we have here.  He writes and spits with some of the best in the game, old or new.  With two tapes released and one on the way, King Jooky himself is gearing up for a career in hip-hop that is filled with longevity, success, and outspoken conduct that will fundamentally change the views of not only the rap industry, but alter the perception of the art form as a whole.  Let's all get Jooky.


Download "Dopehead Musick Vol. 1" & "Plaid Palm Trees" at:
dopehead.bandcamp.com
Follow on Twitter @www.twitter.com/REALDOPEHEAD

Tuesday, July 24, 2012

Underground Spotlight: Fisher Kay

Name: Fisher Kay
Age: 15
Hometown: Fitchburg, MA
Affiliation: Lame Kids Collective
Released Projects:
"Free Fisher" (2012)
"Holiday" (2012)
Upcoming Projects:
"Untitled Project" (2013)


The voice of the youth has paved the way for the continuing movement of hip-hop.  Hip-hop is the youth's outlet.  Take for instance 15 year old Fisher Kay.  The Fitchburg rhymer is just entering his formidable years as a teenager, but is already shaping his ingenuity as an MC.  Sure, his music remains raw, uncut, and unpolished, but he can spit.  The basis for artists in their entirety is there ability to cleverly transmit rhymes into a format consistent with with the production and Fisher does that well.  His most recent release "Holiday" is more than just a kid with ambition.  Through the rough editing and production, you find yourself nodding your head and hanging intently on his verbiage.  Again, he can really spit.  Hip-hop needs a Fisher Kay.  A kid who possesses great, raw talent, who can be taken from obscurity, with no co-signs, and be polished into an impact-full artist in the rap game.  The evident growth from his first effort to his second is astounding and Fisher Kay is only going to develop substantially better in his lane.  More exposure, the ubiquitous maturation process, and refining his natural talent will make Fisher an artist who will peak the interest of the industry.  Forever young.


Download Holiday at www.fisherkay.com
Follow on Twitter @www.twitter.com/FisherKay_

Sunday, July 22, 2012

IAR Interview: Lil Champ FWAY

The arduous journey to notoriety and main stream appeal is often paved with the potential accolades and harshness of the underground hip-hop scene.  Rvidxr Klvn's Lil Champ FWAY is a residing member of that underground arena. In an age where aspiring rappers are bountiful, Champ is quickly and skillfully staking his claim.  Champ is an artist who has abolished the all mighty dependance on glitz and glam, and based his creativity on the idea that the rap game has a message, at times dark, but a significant one at that.  With gritty, at times grim rhyme patterns, the FWAY God delves into issues of society and hardships and treads into murky waters otherwise taboo.  The Carol City rhymer is ignoring the typical styles of most new artists and interpreting a decade old swag, with his own audacious style.  While the hardcore rhymers seem to have all but dissipated from the hip-hop scene, Champ's grimy delivery and unconventional flow seem to be resurrecting the very basis of the art form's roots.  His authenticity evokes realness and is molding him into an artist with limitless bounds.  His unrefined approach is the very key to distinctiveness, granting him the opportunity to not be creatively confined.  FWAY's modern day poetic valor, integrated with natural talent and ingenious thought processes, are spawning a rapper whose multi-faceted nature will assuredly transcend the underground.  It's A Rap had the chance to catch up with the "Neighborhood Superstar" and in his rising and promising growth as an artist, building underground buzz, along with a smart and intricate mind, Lil Champ FWAY will in time be an artist creating his own prototype of what mainstream should look like.  All rise for the FWAY GOD!


IAR: When did you get your start in Hip-Hop?
LCF: "I've been listening to hip- hop my whole life, but I didn't start rappin' until I was 14."


IAR: What was process behind you linking up with RVIDXR KLVN?
LCF: "Last year my homie Uncle Luke was suppose to shoot a video for SpaceGhostPurrp and he was like, "check this artist out I'm working with, he's from Carol City just like you."  So I checked his music, I liked it, so we linked on Twitter.  He liked my music too, so one day we spoke on the phone and we didn't even discuss music, we talked about life and the world from our point of view.  We found out we knew a lot of the same people and we were around each other but didnt know it.  Raider Klan is a movement and family who has the same beliefs.  We have all been through the same situations in life, so we come together from all over the world and tell our story."


IAR: Describe your sound.
LCF: "My sound is all over the place.  I don't make a specific type of music.  I have several different styles and flows, I switch them up alot and I will do it forever."


IAR: The Klan seems to have a very consistent and hardcore feel. Do you tend to follow the same dynamic?
LCF: "Yup!  I make hardcore music, that's what we came up on. Nowadays it seems like rap music has gotten soft, like people are scared to show they have a bad side.  I also make positive music too, I just go off of how I feel."


IAR: What was the concept behind "Neighborhood Superstar Est. 1999?"
LCF: "I was a big Cash Money/No Limit fan growing up, really I just loved everything about the 90's.  The "Neighborhood Superstar" part came from a Hot Boyz song called "Neighborhood Superstars," it was my favorite song when I first heard it around 1999 and thats when I started rapping.  That's where the "est.1999" comes from."


IAR: Any artist you want to work with?
LCF: "I wanna work with AZ, Nas, Warren G, Outkast, Pastor Troy, 8Ball & MJG, Birdman, Prodigy, Trick Daddy, and Travis Porter."


IAR: Producers you want to work with?
LCF: "Pharrell, Juicy J, Lex Luger, Organized Noize, TOO MANY TO NAME!" (Laughs)


IAR: What is the process that goes into making a Rvidxr centric record?
LCF: "We don't have a process when we make music.  We go off having a vision and concepts, but we just make underground, lo-fi music.  That Raider Klan music."


IAR: Influences?
LCF: "Michael Jackson, AZ, Nas, Prodigy, N.W.A., 2Pac, Hot Boyz, Wu-Tang Clan, Goodie Mobb, and 8ball & MJG."


IAR: Future Plans/Projects?
LCF: "I'm droppin' mixtapes all this year.  "FWAY AGE 4EVA," "FWAY NATION: EVIL SIDE," "HEAVY," "THE ERA OF GODZ," and "FWAY NATION: JUST VIBE" all in that order.  No set dates, but they are coming out fo' sho."


Download "Neighborhood Superstar Est. 1999" at www.lilchampfway.com



Follow on Twitter @ www.twitter.com/FWAYGOD




Friday, July 20, 2012

The SwAze Playlist XXVI

It's A Rap brings you The SwAze Playlist XXVI.  From underground to mainstream, rookies to vets, these song are in heavy rotation at IAR.  No particular order, just equally dope..Certified.



1. Domo Genesis ft. Earl Sweatshirt, Vince Staples, & Action Bronson-"Elimination Chamber"





2. Freddie Gibbs ft. BJ The Chicago Kid-"Shame"






3. Yung Gee ft. Lil Uno-"Star"







4. Buggs Tha Rocka-"Rap Upgraded"






5. CyHi The Prynce-"Bachelor"







6. Large Professor ft. Cormega, Action Bronson, Roc Marciano, & Saigon-"M.A.R.S."





7. D. Bledsoe-"Options"







8. Blow-"White Boyz"







9. Khalin Kho-"So Far Gone"







10. Smoke DZA ft. Domo Genesis & Schoolboy Q-"Ashtrey"