NC Native Lo Keys is expanding. His name, music, brand, etc. His highly anticipated release of "American Greed: Scams, Schemes, And Broken Dreams" is a bona fide testament to that expansion. Hosted by Big Mike and DJ Woogie, "American Greed" is by far his most well-rounded, experimental, and complete tape to date. With a significant resume' of work, Lo Keys' newest installment to his repertoire exudes the undeniable feel of, not a free, downloadable mixtape, but a full length album. Setting aside his impeccable wordplay which has been evidently present in all his tapes, the concept behind "American Greed" is thorough and precise and declares a theme from Intro to Outro. Simplistic and melodic beats on tracks like "Floatin," "American Greed," and "Nameless" allow Lo to shine through with simply just his pen game and provide the opportunity for listeners to truly connect with his messages. "They Watchin" and "Hell Yeah!" have a cipher feel. They add a retro element and vintage sound to the tape from the rap transformation, somewhere around the mid to late 90's. Lo Keys' art is most impressive due to his ability to adapt and conform to a track. Regardless of the beat, delivery, feature, etc., Lo's flow and bars depict the feel and potency of each track, as opposed to the production establishing dominance. The features on "American Greed," which include big names like; Killa Kyleon, LiveSosa, Young Gliss, Glasses Malone, Prodigy, Jon Connor, Killer Mike, and recently signed Bad Boy artist Los, are specific and calculating, implemented accurately, not weighing down the tape or saturating the material. Lo Keys flow, accompanied by the features, are extremely complimentary of each other. "All Alone" and "No Love" are an introspective divulgence, administering a deeper more personal feel to tape, making it relatable to even a casual listener. "American Greed's" greatest accomplishment is it's evolution and demonstration of Lo Key's maturation process within his blossoming hip-hop career. His flow is intact, bars a decisive, and he's propagating positive change as a true artist, not just another formulaic rapper. The new tape is a giant step and achievement for the NC spitter, solidifying his movement and further establishing him as an artist who is here to stay. "American Greed: Scams, Schemes, And Broken Dreams" is a fitting name and a prophetic statement for Lo Keys, because even though he's established as a true MC, he's not satisfied, and won't stop until he has it all.
Download Lo Keys new Mixtape "American Greed: Scams, Schemes, and Broken Dreams at www.datpiff.com/Lo-Keys-American-Greed-mixtape.360483.html
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